How To Research Ideal Customer Profile(ICP): Target Audience, Potential Customer, ICP, Persona

1. Start by understanding your target audience, which includes everyone who potentially has the pain your product solves, such as marketers in SAS or B2B. 2. Identify potential customers within your target audience who not only have the pain but also are a good fit and have the budget to purchase your product. 3. Drill down further to create an Ideal Customer Profile (ICP), focusing on those who actively acknowledge and seek a solution for their pain. 4. Before creating personas, analyze the broader market to avoid missing potential segments, as starting directly with personas may limit your perspective. 5. Proactively analyze and target potential segments beyond your current customer base to avoid solely tailoring your marketing to existing customers, potentially missing other profitable segments.