Product Led Growth Framework Masterclass

Value Delivery and User Experience 📈 Product-led growth shifted the focus from spending money on acquiring leads to delivering value through the product. 📈 "Our freedom products helped them become successful by creating an incredibly user experience and then there were 10 times more likely to become a paying customer." 📈 The best companies ensure that the perceived value of what they promise lines up exactly or even better than the experienced value, leading to higher customer satisfaction and conversion rates. 🚀 Quick decision-making and implementation of changes can lead to rapid improvements in user experience and product performance. 🎳 The goal is to make it almost impossible for people to not see value from our product, just like adding bumpers in bowling to make it easier for new players to enjoy the game. 🚀 Identify the steps that get in the way of your user seeing value in your product and eliminate them to fast track your users to understanding the product's value on their own terms. 🎳 The importance of product bumpers in guiding users along the onboarding experience, similar to how bumpers are used in bowling to help young kids enjoy the game. 🚀 Identifying the absolute minimum number of steps required for users to see value in a product is crucial for product-led growth. 📈 The key to success in product-led growth is getting users closer to a quick win after they sign up, to show them the value of the product early on. 💡 Focusing on how many people actually saw value in the product is more interesting and has a higher correlation to revenue than just measuring sign-ups and paying customers. Shift in Sales and Marketing Approach 💡 The role of selling has changed with product-led growth, as the product does the majority of the heavy lifting in convincing customers.