The Playbook to Blending Product-Led Growth with Sales-Led Growth: Amplitude VP of APJ Mark Velthuis

Amplitude Overview: Amplitude is a digital analytics platform aiding brands like Atlassian, Canva, and NTT Docomo in optimizing their digital products. Product-Led Growth (PLG) Defined: PLG is a product-centric go-to-market strategy where the product is the primary driver for growth, aiming to make customers fall in love with the product, eventually leading to purchases and growth. Rise of PLG as a Hot Topic: Digital product proliferation is expected to double by the end of 2023, with a shift in buying patterns where end users now hold significant decision-making power, making PLG a hot topic in the industry. Hybrid Model: Product-Led Sales: Amplitude adopts a hybrid model, combining Sales-Led Growth and Product-Led Growth, referred to as Product-Led Sales. This approach allows the synergy of product and sales teams, focusing on customer journey and engagement for effective growth.