Product Sense Workshop | ft. Kunal Shah and Shreyas Doshi | CRED
Product Thinking and Strategy 💡 Product thinking is about understanding motivations, conceiving solutions, simulating their effects, and picking a path based on the effects you want to create. 🌟 Product thinking optimizes for outcomes, while project thinking optimizes for outputs. 💡 Execution is crucial for making an impact, as even with a great strategy and a growing market, zero execution leads to zero impact. 💡 The core value for product thinking is empowerment, where teams and individuals are secure in their roles and have the freedom to engage in product thinking. 💡 The effect you want on your user can be achieved by being conscious about the content you convey and how you convey it, whether it's novel and useful, novel and memorable, useful and memorable, or all three, leading to transformation. 💡 The most important thing a leader or senior product person can do is create strategic clarity around what to focus on and how that focus will differentiate the product, rather than trying to build everything. Innovative and Impactful Solutions 📎 The Gmail team implemented a non-obvious solution to prevent users from forgetting attachments by parsing the text and prompting them if they mentioned attaching a file. 💡 Applying product thinking to the hiring process, such as creating a must-should-nice list, can help focus on what really matters and increase the chances of hiring a good candidate. 🎥 The success of franchises like Avengers and Fast and Furious can be attributed to applying product thinking, understanding what customers want and creating differentiation. 🏢 The discovery of a hidden apartment behind a medicine cabinet in an ad is a phenomenally well-done and intriguing concept. 🤯 The ad for TikTok goes beyond just promoting the app, it aims to make users feel like celebrities by showing that even celebrities watch TikTok videos. 💼 Kunal Shah shares a product solution to address the problem of candidates not joining after accepting an offer by providing them with a laptop and access to the company, making it harder for them to decline.