Go-to-market strategy: From overwhelmed to hyper-focused

The speaker, Maya Vo, discusses the challenges of go-to-market (GTM) strategy and emphasizes its differences for startups and corporations. Three key questions in GTM strategy are highlighted: identifying the target audience, determining the pricing strategy, and selecting the appropriate marketing channels. The concept of the beachhead strategy is introduced, emphasizing the importance of focusing on a specific segment where there's a higher chance of success before expanding. Maya provides criteria for choosing a beachhead segment, including a sanity check based on resources, the pain level of the problem, and the willingness of the audience to pay. The speaker shares her experience of testing the target audience for her book through experiments, using methods like recording loom videos and adjusting the pitch based on audience feedback, leading to a significant increase in conversion rates.