Watch Me Build A Go-To-Market Strategy In 2023 (by an Ex-Google PMM)

💡 In the pre-launch stage, building awareness and credibility is crucial, which can be achieved through educating the target market and gaining an organic following. 💡 The go-to-market strategy for the product involves creating slides for each phase of the launch, including pre-launch, launch, and post-launch, with objectives, success metrics, timelines, and channel activities listed. 📚 The objective at the pre-launch stage will be to build awareness and credibility through content sharing and community building, focusing on educating parents and facilitating discussions between them to help children with learning disabilities read better. 📚 Optimizing for search on Google and YouTube is crucial for reaching parents searching for solutions to their children's problems. 💬 Building trust with the community is a key goal, as the strategy involves joining Facebook groups and creating a Slack group to share advice and facilitate conversations. 💥 The goal of the launch stage is to drive product adoption, aiming for 10,000 users within one month by utilizing organic and paid channels such as Facebook groups, influencers, and search ads on Google and YouTube. 💰 To expand reach, it is recommended to test new channels such as TikTok, Instagram, Facebook, or Snapchat, in addition to scaling up on performing channels like the blog or YouTube. 📊 Taking customer feedback into account is crucial post-launch to improve the product and ensure its success.