GTM for startups

🎯 Developing the right go-to-market strategy is crucial for startups to achieve product-market fit and succeed in the market. 🚨 Smart VCs ask entrepreneurs how they will drive a wedge in the market, highlighting the importance of understanding market dynamics. 💡 Identifying a strong differentiator can change the destiny of a business, either accelerating its product-market fit or providing early warning signals for improvement. 🎯 The outside-in approach, focusing on solving a customer's pain that they may not be aware of, is a key determinant of success in GTM. 💰 Subsidizing customers and capturing them for long-term profitability is a key consumer best practice that can be applied to enterprise companies. 📈 Slack's freemium strategy for enterprise, starting with a free core product, has been a key factor in its success as a public company. 📈 Slack and Zoom Video have successfully implemented the "free to try and then you pay" model, making it a key part of their GTM strategy. 📈 Excellent GTM cannot solve for a bad PMF, but it can explode an excellent PMF, highlighting the importance of a great product and a strong go-to-market strategy.