Dan Olsen "How to Create Your Product Strategy" at the 2018 NYC Product Leader Summit

💡 Unless you make room for the big rocks, the sand will overwhelm everything, especially in agile environments. 🎯 "Innovation is saying no to a thousand things." - Steve Jobs 🔑 The key framework for achieving product market fit is the product market fit pyramid, which starts with identifying the target customer and their underserved needs. 💡 "People don't want a quarter-inch drill. They want a quarter-inch hole." - Dan Olsen emphasizes the importance of staying in the problem space and thinking about customer needs. 💡 Problem space definition should be written from the user's perspective, using action verbs to create value for the user. 🚗 More miles per gallon is basically a performance benefit, and it's a must-have based on customer input, not just because the CEO said so. 🔍 Identifying unique differentiators is crucial for success in product strategy. 🚗 Uber's evolution from "uber cab" to a next-generation car service shows the importance of adapting and rebranding in the ever-changing market.