How To Create a Product Positioning Strategy

Importance of Product Positioning: Product positioning is crucial for effective marketing. Clear understanding of the product is essential for successful communication and marketing strategies. Definition of Product Positioning: Product positioning is the process of designing and communicating how you want your audience to perceive your product. It involves influencing customer thoughts and feelings about the product and encompasses various aspects like design, branding, and communication style. Difference Between Product Positioning and Messaging Framework: Product positioning focuses on what customers should think and feel about the product. Messaging framework is a structured representation of a product's unique promises and differentiation, detailing how to communicate about the product. Elements of Product Positioning: Naming: Strategic decision on whether to name the product and its short description. Logo: Consideration of whether a product needs a distinct logo or if the corporate logo suffices. Segmentation: Understanding how to segment the product to different audiences based on their needs. Complexity and Considerations: Product positioning involves interconnected elements like corporate culture, brand personas, and customer experience. The process can be lengthy, requiring internal discussions and alignment before finalizing the product positioning. Despite challenges, focusing on what can be controlled, defining products well, and serving customers better are key aspects of successful product positioning.