Enterprise SaaS Workshop: Developing Your GTM Positioning with Judy Loehr

Judy Loehr, the featured speaker, is an enterprise SaaS executive, investor, and advisor. With a background dating back to 2000, she has been involved in building and investing in SaaS companies, including a significant role at Salesforce.com. Judy has also served as an advisor for over 30 SaaS companies, helping them develop effective go-to-market strategies. The workshop focuses on developing a robust go-to-market (GTM) strategy and positioning for enterprise SaaS. Marian Arake highlights the significance of this session as part two of the series. All Raise aims to accelerate female success and foster a tech culture where women play pivotal roles in shaping the future. The structure of the workshop involves introductions, a brief overview of All Raise's mission, housekeeping instructions for the webinar format, and a Q&A session where participants can engage with Judy. The agenda includes an introduction to Judy, followed by her presentation on GTM positioning. Judy Loehr emphasizes the importance of crafting a strong go-to-market message, aligning teams, understanding the target audience's priorities, and introducing the product effectively. She shares insights on her experiences working with various SaaS companies and provides a structured framework for developing compelling messaging that resonates with customers. The workshop aims to empower participants in creating impactful go-to-market strategies for their respective companies or portfolios.