Why We Re-Positioned Our SaaS Within a Known Category ?

Challenges in Positioning: The speaker discusses the difficulty of positioning their SaaS product, particularly in a competitive market like email providers, highlighting the need for effective differentiation. User List's Niche: User List is introduced as an email automation platform targeting SaaS companies, with a focus on serving their specific needs and providing a more tailored experience compared to general email service providers. Special Features: The platform is emphasized for its ability to work well with customer data, including behavior-based campaigns and segmentation for companies. It positions itself as an email service provider but offers secondary benefits beyond typical email platforms. Ideal Customer Profile: The company primarily serves SaaS businesses, especially those with dedicated marketers or heads of growth. The speaker suggests that very early-stage startups might not find their platform a great fit. Marketing and Sales Strategy: User List's marketing strategy involves creating quality niche content around SaaS email marketing, relying on human-centric distribution through community engagement. The sales cycle is described as long, involving customer onboarding and technical team integration, with the founder handling demos. The company received funding from TinySeed.