Write A Strategic Brand Positioning Statement [With This Proven 6-Step Formula]

The video discusses how to write an effective brand positioning statement using a proven six-step formula. It clarifies common misconceptions about the brand positioning statement, emphasizing that it is an internal document for guiding the leadership team, not a customer-facing statement. The brand positioning statement is distinguished from other elements like vision statements, mission statements, taglines, USPs, value propositions, and elevator pitches. The key elements within the brand positioning strategy include defining the audience, challenges, key benefits, competitive alternatives, and unique points of difference. The six-step process for crafting a brand positioning statement involves defining the brand's position, aligning with the internal brand, listing statement elements, focusing on the audience's understanding, writing concise sentences for each element, and integrating them into a clear statement using a specific formula.