Geoffrey Moore Shares His Advice from 'Crossing the Chasm' and 'Zone to Win' at Lean Product Meetup
📚 Jeffrey Moore recapped top advice and frameworks from "Crossing the Chasm" and "Inside the Tornado," offering valuable insights for tech businesses. 🎯 The key to crossing the chasm is to pick a target market, one use case, and one industry, and commit to taking that problem off the table. 📈 The incredible valuations in tech come from projecting incredible growth rates that are not sustainable in the long term. 🎯 The checklist for any market playbook includes identifying the target customer, the compelling reason to buy, the demand, the whole product, partners and allies, solution, distribution and pricing, competition and positioning. 🌍 Market share leadership is crucial for forming an ecosystem around a new technology category, making the market share leader incredibly powerful. 🌪️ The "tornado" phase is very transactional and is the land and expand strategy. 📈 The venture capital model is based on the J curve, where everyone knows you have to get through the red part to get to the blue part to pay off. 🚀 The number one thing about transformation is to make it happen as fast as you possibly can, or you'll be out by the sixth quarter.