Tony Ulwick on Product Success with Jobs to Be Done at Lean Product Meetup

🧠 Innovation is about coming up with solutions that address unmet customer needs, with the ultimate goal of conceptualizing a winning product before it goes into development. 🌍 Most companies see the world through the lens of what they create, but we should look at the world through the lens of what the customer is trying to achieve. 💡 Understanding the customer's job to be done can make innovation more predictable and profitable. 🏥 Understanding the steps and goals of a job, rather than the tools or products used, is key to improving the process. 💡 Knowing all the unmet needs in the market can lead to a breakthrough product by addressing them in the next product iteration. 🔍 Understanding where customers are struggling to get the job done before coming up with a solution is crucial for product success. 💡 Products need to get the job done significantly better, not just a little bit better, to be adopted successfully. 📈 Quartus' success came from addressing the top 10 or 15 unmet needs in the marketplace, leading to the heart stent becoming a billion dollar product in less than two years.