How to Find Product Market Fit

💡 Marc Andreessen defines product market fit as being in the right market with a product that can satisfy that market. 🧳 The realization that 80% of the packed clothing was unnecessary led to the creation of Unbound Merino's functional traveling clothing line. 💡 Learning about the benefits of Merino wool, such as being able to wear it for multiple days without washing, helped Unbound Merino establish their unique selling point and cater to their target market. 💼 Identifying an opportunity in an existing market is crucial for determining product market fit.