#ProductCon Build a Robust Product Roadmap to Achieve Short & Long Term Goals by Tinder VP of Growth
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🔍 Short-term goals in product development can include improving retention, conversion, increasing LTV, and solving consumer problems. 🔄 A/B testing and iteration are crucial for short-term roadmap goals, while long-term roadmap goals require taking a bet on a defined strategy and analyzing outcomes without knowing how they will look like. 🔄 Measuring and analyzing the performance improvement of KPIs is essential for building confidence in the short-term goals and product roadmap. 🧭 Building a robust product roadmap is not just about a set of product features, but also about identifying problems, opportunities, and themes with low confidence at the beginning. 🛣️ When building a long-term product strategy, it's important to understand the next evolution for the space and validate it through signals before building the MVP. 🔍 Assessing the product roadmap for short and long-term goals is crucial for allocating resources effectively and adapting to changing business and consumer needs. 🚀 Achieving the balance between short and long term goals is crucial for launching a great product experience. 🎯 To achieve short-term goals and save time, mastering A/B testing is crucial in product strategy.
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