Webinar: Mastering the Art of Effective Communication by Microsoft PM Director, Shantanu Jha

Webinar Overview: Title: "Webinar: Mastering the Art of Effective Communication by Microsoft PM Director, Shantanu Jha" Speaker: Shantanu Jha, Microsoft PM Director with over 1.5 decades of experience in business and leadership communications. Effective PM Communication: Goal: Help the audience understand better something they want to understand. Operating Principles: Value in content, quick attraction, easy readability, and a call to action with a positive takeaway. Importance of Effective Communication: Without effective communication, PMs face low clarity, limited collaboration, and no closure in various stages. Clarity issues lead to confusion, limited collaboration results in system failure, and lack of closure means no final deliverable. Blockers to Achieving Effective Communication: Preconceptions of the audience, short attention spans, and being jaded from excessive reading and listening are identified as key blockers. A New Communication Framework: Introduces an audience-based communication framework with three key parts: What to change, What to change to, and How to change. Prioritizes audience engagement from the start, presents a phased approach, and addresses implementation details and costs. Note: The speaker emphasizes the importance of Professor Larry's one-liner, stating that the goal of communication is to help the audience understand better something they want to understand. The proposed framework aims to achieve this goal systematically.