What is a Roadmap? A 5 Minute Overview. Definition | Purpose | Types

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🧭 Roadmaps enable you to confidently prioritize what to work on next, build and share clear road maps, and collaborate on strategy. πŸ—ΊοΈ Roadmaps act as a single reference point to ensure everyone on the team shares the same understanding of the goals driving an initiative. πŸ“Š A roadmap is a living breathing document that helps visualize priorities and keep people on track and motivated. πŸ—ΊοΈ Product roadmaps serve as a single source of truth to map out both the short-term and long-term direction of a product, as well as the steps needed to deliver against goals. πŸ“Š Marketing roadmaps show what the marketing team is working on at a glance, making it easy to understand for project-led teams. πŸ“Š Depending on your use case or audience, you may decide to opt for a progress-based roadmap or a time-based roadmap, highlighting the importance of tailoring roadmaps to specific needs. πŸ”— Using a road mapping and prioritization tool like air focus can visually map out priorities and transform them into an actionable roadmap.

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