A User Guide to Product Design by Director of UX at Google

🎨 Visual design is crucial for creating a branded and differentiated product experience. 💰 Design maturity in companies leads to four times as often proven impact on revenue, showing that design is good for business. 📈 Being design-driven pays off, with companies outperforming the S&P by 228 percent over 10 years. 🔍 Using analytics to understand what people are doing is crucial, as surveys can often misrepresent people's actions. 📱 Redesigning a mobile app with a small team in 12 weeks can lead to amazing and surprising results. 🚀 Partnering better together and embracing data-driven design is the key to success in both big companies and start-ups.