Netflix Product Designer | Navin Iyengar | Design Like a Scientist

🧪 Netflix takes a scientific and rigorous approach to the design and development of their product, using experimentation and A/B testing. 🌍 Galileo's experiment disproving the ancient Greek theory that heavier objects fall faster than lighter objects shows the power of conducting experiments to challenge long-held scientific beliefs. 🤔 Instead of relying on conventional wisdom or what people tell them is the truth, Netflix values collecting behavioral data and drawing their own conclusions to understand customer behavior and satisfaction. 🧪 A/B testing is the only way to truly run an experiment in product development and design, allowing for a high level of confidence in improving the customer's experience. 🧪 A winner is determined based on metrics like customer satisfaction, and the winning version becomes the new default experience for everyone, guiding future tests and iterations of the Netflix product. 🌍 Netflix product designers immerse themselves in people's homes and different countries to understand their lives and unmet needs, providing valuable insights for product development. 🤔 Data trends alone don't provide hypotheses for improving customer experience; A/B testing is crucial for validating hypotheses and generating meaningful insights. 🧪 Conducting A/B tests is the most unbiased way to observe user behavior and can reveal discrepancies between what users say and how they actually use a product.