How to pick the right colors for your website or app | UI/UX design tips

📊 When picking the right color for your target audience, consider both color contrast and color palettes to ensure accessibility and appeal. 🖌️ When choosing a primary color for your brand, consider the brand personality and pick a color palette that reflects it. 🌈 Secondary colors in your UI can make your design stand out, complement your brand, or increase brand awareness. 🎨 The number of secondary colors recommended for a design system is three to five, keeping things fresh and interesting. 🚨 Red is used to signify a negative state, an error state, or danger, such as when deleting an account. 🖌️ It's important to go beyond the minimum requirement and aim for a color contrast that is in the green range for better accessibility. 🖱️ Minimal color palettes help the real call to action stand out, as too many colors can make everything a priority and confuse users. 🖌️ Filtering platforms like Dribble by color can help you find aesthetically pleasing color combinations for your design.