What EXACTLY is Product Design? 🤔
Defining Design: The video explores the question of what design is, delving into whether it's about how a door opens, the emotions a website evokes, a logo, or the combination of colors, shapes, and words. It defines design as a plan or drawing showing the look and function of an object before it's made. Example of Bad Design: Introduces the concept of a "Norman door," named after design guru Don Norman, as an example of bad design. It emphasizes that design is an act of communication, with handles indicating whether to push or pull. Product Design Defined: Product design is explained as the process where designers blend user needs with business goals to create consistently successful products. It goes beyond just appearance, involving how a product functions and provides a positive user experience. An example is given using Uber as a product. Surprises in Product Design: The video highlights that being a product designer involves more than using design tools; it includes interacting with clients, conducting user research, and focusing on strategy. Product designers are described as thinkers and architects, addressing user pain points in a data-driven manner. Comparison with Other Design Fields: The definition of design, as the process of figuring out how something should work, is applied broadly to other design fields. Interior design, logo design, graphic design, and fashion design are explained as processes of determining how the interior, logos, graphics, and fashion items should look and function. The video concludes with a request for subscriptions and likes due to the time-consuming nature of video production.