Analyse Customer Feedback With NLP to Get Actionable Insights - PART 1

Customer feedback sources include surveys, reviews, call logs, support tickets, and social media mentions. Analyzing customer feedback is crucial for understanding the target audience, improving products/services, and preventing potential crises. The video covers key aspects, including the importance of reviewing feedback, the distinction between data and actionable insights, and transforming data into insights using NLP. An example is provided to illustrate the difference between data, insights, and actionable insights, emphasizing the importance of understanding customer sentiments for effective decision-making.