Quantitative vs. Qualitative Research: The Differences Explained | Scribbr 🎓

The video discusses the differences between quantitative and qualitative research in academic studies. Quantitative research involves testing hypotheses and utilizes data expressed in numbers and graphs, requiring a larger sample size. Statistical analysis is employed for data interpretation. Qualitative research is focused on formulating hypotheses, generating data expressed in words, and requires fewer respondents. Data is analyzed through summarization, categorization, and interpretation. The choice between quantitative and qualitative research depends on the research goal. Quantitative is suitable for confirming or testing theories, while qualitative is used to understand or explore ideas. The video introduces a mixed method approach, combining both quantitative and qualitative methods, exemplified by a scenario involving student satisfaction with studies. The presenter explains how each method (quantitative, qualitative, and mixed) can be applied in such a research scenario.