Introduction to Modern Product Discovery - Teresa Torres

mportance of Product Discovery 🤯 Teresa Torres suggests that product discovery is just as important as product delivery, challenging the traditional focus on execution over exploration. 💡 Building a product without testing its market demand is an ineffective model that can lead to flops and wasted resources. 💡 The agile mindset was born out of frustration with spending years building a product only to find out nobody wants it. 💡 The focus of product discovery has shifted from just creating solutions to asking if we are solving important problems for our customers. 💡 Asking the question "do customers want our solution" early in the product discovery process is crucial to avoiding assumptions and ensuring success. 💡 Learning quickly is the most important thing in product discovery, and having a yardstick for what good looks like is powerful. 💡 Continuous product discovery is the future of product management, where teams engage in smaller research activities every week to inform their product decisions. Tools and Techniques for Product Discovery 💡 The Lean Startup movement propelled us forward in asking deeper questions about whether customers want our solutions, and Steve Blank and Eric Ries gave us tools for answering those questions. 🚀 Our goal in product discovery is to learn as quickly as possible and ask ourselves how each new tool or technique helps us learn quicker than before. 🌳 The opportunity solution tree is a critical thinking aid that has a bigger impact on improving the quality of product decisions than anything else seen before. 🧠 The heart of problem-solving and decision-making is starting with an outcome, exploring the problem space, and using it to expand the solution space, which is consistent with a hundred years of research on good critical thinking.