Positioning : Crafting a Unique Space for Your Product in the Market

Master the art of Positioning, a key strategy in product management that involves defining the distinct place your product occupies in the minds of your target customers. This section explores how to differentiate your product from competitors, highlight its unique value propositions, and communicate these effectively to your market. Learn techniques for market segmentation, targeting, and messaging that resonate with your audience. Positioning is crucial for professionals seeking to create a strong brand identity, attract the right customers, and achieve long-term success in a crowded marketplace.