Build an Engagement Matrix Analysis

🎵 Product managers can use the Engagement Matrix to identify the most and least engaged features in a music streaming service, guiding resource allocation for optimal user experience. 🔍 Choosing top and bottom Global events can help surface the events that users do and don't engage with. 📊 The engagement matrix allows for customization of metrics to show on the chart's y-axis, providing flexibility in analysis. 📈 The vertical line shows the median percentage of monthly active users triggering each event, while the horizontal line shows the median frequency of each event. 📈 The ability to define a specific segment for analysis or choose from a saved cohort provides flexibility in data analysis. 💡 The high frequency and breadth of engagement for the "Play song or video" event signals an important value exchange between the user and the business. 🔍 Events in the top right corner like Play song or video are triggered with high frequency by a large proportion of users, indicating core features or actions in the product. 📊 Investigating user retention and navigation patterns for high frequency content sharers could lead to valuable insights for product improvement and development.