Campaign Reporting

🔍 Categorizing UTM analytics and custom properties into meaningful metrics can help visualize and analyze data for better performance evaluation. 🔄 The process of sorting paid and non-paid sources based on UTM source values may need further refinement to ensure accuracy. 📊 The use of UTM parameters and careful categorization of sources is essential for effective tracking and measurement of campaign performance. 📊 The ability to break out data by UTM Source and paid/non-paid categories using the Channel classifier can provide a more detailed and granular analysis of user behavior. 📊 Switching from uniques to event totals enables access to multi-touch attribution models, providing a more comprehensive view of user interactions.