How to Use Amplitude for Marketing Analytics

📈 The focus on cost per lead as a north star metric was ahead of the product led growth movement. 📊 The new tool in Amplitude allows users to build acquisition channels right within the platform, providing deeper insights into where users are coming from. 📈 The ability to split user composition by marketing channels in Amplitude allows for a deeper understanding of user behavior and the effectiveness of different marketing strategies. 📊 Marketers can now use data tables in Amplitude to analyze multiple metrics and properties at once, making it more flexible and empowering for marketers. 🔍 The ability to break down by an unlimited number of properties in Amplitude is a game-changer for marketing analytics. 📊 Marketers can now use tables in Amplitude to easily visualize and compare different attribution models, making it easier to understand the impact of multiple campaigns. 📊 Using different attribution models can provide a broader perspective on campaign performance and success. 🔄 The ability to combine how campaigns are influencing events with top of funnel data is crucial for understanding the impact of marketing efforts.