Lead the Market Benchmarking Product Led Growth

🔍 Benchmarking your company's product led growth journey is crucial for success in the market. 📈 The benchmarks aspect: How is the industry stacking up against these best practices. 🔄 End users are now the gatekeepers to getting software into a customer account, completely changing the software landscape. 📈 Product-led growth relies on the product itself as the primary driver of customer acquisition, conversion, and expansion, rather than human effort from sales and marketing teams alone. 🌍 Building for the end user is crucial in product led growth, there's no such thing as a generic user. 📈 Software companies need to be found in the context of what people are searching for, like Zapier being discovered through app to app integration platform searches. 💰 Delivering value before users hit the paywall is crucial for monetization, as putting the paywall before the "aha" moment or activation can hinder the user's journey. 💰 Delivering value before users hit the paywall can increase conversion rates, as seen in the example of Slack's 10,000 messages offer. 📈 Product-led growth companies demonstrate value before the commercial transaction, leading to best-in-class net retention and faster expansion of customer base.