Event-Based Analytics

Making the transition to event-based analytics can require a shift in thinking -- especially if you are used to working with entity-based data. To get the most of out Amplitude, it is important to understand the interplay of events, event properties, users, and user properties. In this video you will learn how to: - Use different colored stickies to understand how Amplitude works - Differentiate between events, event properties, and user properties - Determine when a user property update will be query-able - Read Amplitude queries like sentences - See a user’s event stream using User Lookup - Describe the difference between entity-based and event-based analytics