Martech 2022 to 2030: Five Trends of the Decade to Augment Growth
📈 The acceleration of digital transformation saw companies advancing six years forward in just a few months. 🤖 No code and everybody's a maker now - the rise of no-code tools is changing the way marketing and martech work. 🚀 No code tools empower decentralized self-service, accelerating speed and creativity across the entire organization. 🌍 The centralization of standards and governance in marketing operations allows for both control and innovation, creating a platform model that combines the best of both worlds. 🌐 The most exciting trend is the harmonization of human and machine, as we navigate the integration of AI and ML into our daily lives. 🤖 The use of GPT-3 for writing long tail case studies raises questions about the role of humans in content creation and the potential for AI-powered writing engines to replace human effort. 🤖 The super exciting stuff is what happens at the intersection of using AI and machines to help us identify the most valuable opportunities for meaningful human engagement. 📈 Leveraging martech technologies will allow marketers to rewrite new playbooks and move heaven and earth in the marketing industry.