10 things to know before you start with Mixpanel

The importance of having one person in charge of the Mixpanel tool, similar to owning a house and keeping it tidy and functional. 💡 The Lexicon in Mixpanel is the most important place as it contains all the events, properties, and formulas in one place, giving you control over the data user experience. 💰 Understanding whether sales or product is driving revenue is crucial for determining the kind of event and behavioral data to collect for more effective sales. 💡 The identify function in Mixpanel enables the identification of users and the connection of user data with backend data, as well as the setting of user properties. 🚨 Having too many events (beyond 50) is a serious danger to your data user experience, making it difficult for people to find the right event for analysis. 🕵️ User Explorer is a valuable tool to understand micro patterns and debug tracking issues, providing immediate indicators of technical problems. 📈 Syncing up cohorts with marketing tools can lead to valuable insights and promising results for the marketing team.