How to establish a product analytics practice
Cultural and organizational aspects of product analytics 📊 Building a culture of experimentation is crucial for scaling a product analytics practice. 📈 Adopting product analytics is not just about buying a tool or running a project, but embracing it as a practice that allows end users to make logical connections between insights and product impact in real time. 🎉 "Finding ways to set the Norms around collaborating and having fun with self-serve analysis are crucial elements to getting people to adopt the tool and get really excited about what they're doing with something like mixtown." 🚀 The best teams influence organizations and can lead the way in democratizing data and establishing a product analytics practice. 🔍 Product analytics Champions play a crucial role in connecting usage to organization and team goals, as well as unblocking other users to make their own insights. 📈 Product analytics needs to become a core part of how organizations review metrics, run performance reviews, and budget, requiring top-down support and integration into all aspects of the organization. 🔑 Having support for product analytics is key to moving past teams to organizations. 💡 It's not just about having access to data, but using that data to make an impact and determine the next steps in product development. Technical and practical considerations for product analytics practice 📊 Once we have the data, users can build a report, test hypotheses, and dive into the data to figure out if it's driving what they think it's driving. 🔗 It's important to consider how data will connect to the broader data ecosystem and the company's source of truth when tracking data in tools like Mixpanel. 📈 Ambitions around scale in product analytics may involve tracking data from various platforms like iOS, Android, and transactional systems for both B2B and B2C companies. ⏱️ The beauty of self-serve analytics is the ability to move from days, weeks, and even years to minutes and hours for data-informed decision making.