Group Analytics
By grouping events by company ID, businesses can see how companies as a whole are interacting with their product, rather than just individual users within those companies, offering a more comprehensive view of account performance. 💼 The ability to identify accounts utilizing the product on a free plan or generating high revenue in enterprise and commercial segments is crucial for SaaS businesses. 🔍 Grouping users by company, channel, or conversation can provide valuable insights into user behavior and preferences.