Plan: Activating Your Users

Activation is the process of taking a user from sign up to establishing a habit around your product's core value proposition. 💡 Defining your activation metric should start with the end state and work backwards through aha and setup moments to focus on the important value of user engagement post activation. 🔁 Encouraging user adoption of your product's core value is essential in forming a habit for repeated use. 💡 The key to activating users is to quickly get them to discover the core value proposition of your product, leading to the "aha" moment that indicates their potential and interest to continue using it. 💼 Setting up key actions for users to reach the core value moment is crucial for product activation.