Introduction to A/B testing with Mixpanel

A/B testing with Mixpanel allows you to introduce new features and see which ones make a bigger impact on average card value and conversion rates. 📊 A/B testing with Mixpanel is as easy as sending a single event when the user enters the experiment. 📊 "Sending the experiment as an event and not as properties makes it easier to manage and ask questions based on the experiment group and ID." 🔍 Filtering data by experiment ID can help you analyze and understand user behavior more effectively, leading to better decision-making in product development. 🔍 The ability to breakdown cohorts in A/B testing provides a clearer understanding of the impact on user behavior. 📊 A/B testing can help to analyze the average cart value and see the difference in behavior between different user cohorts.