Learn how Wise uses measurable observation to build products with Mixpanel.

Wise uses measurable, quantified observation to ensure their product effectively solves the identified problem. 📊 Wise uses measurable observation to understand the performance of their products and identify untapped market segments. 🧠 Wise started as an international remittance company serving personal customers, but has now shifted focus to small businesses and Enterprises to build services to help with their cross currency needs. 📊 Wise uses measurable observation to understand where the customer experience is breaking and where improvements are needed. 🧐 Measurable observation through Mixpanel allowed Wise to make a massive impact with a simple change, highlighting the power of data-driven product development.