The Past, Present, & Future of Event Analytics with Mixpanel and Census

volution of event analytics in the digital age 📊 The future of event analytics is driven by incredible businesses like Mixpanel, shaping the new standard for modern customer journeys. 📱 The introduction of the iPhone and mobile browsing led to a massive change in internet usage, overtaking desktop browsing in a very short period of time. 📊 Mixpanel's introduction of product analytics was a seminal moment in the SAS industry, driving organizations to think critically about the products they were building and stay on track. 📱 Mobile apps require a focus on understanding sequences of actions rather than traditional page views, as actions speak louder than page views in the mobile environment. 🔍 The amount of properties you can have in event analytics is unlimited, allowing for a comprehensive understanding of user behavior. 🔄 Connecting the data warehouse directly to Mixpanel allows for high-quality data analytics with much less engineering effort, unlocking more potential for teams like Yelp and Uber. 📈 Product usage behavior is becoming increasingly important for marketers and sales professionals, surpassing traditional engagement behavior analysis. 🔄 The power of event analytics lies in the ability to have both simplicity out of the box and the capability to go deeper and ask follow-up questions, providing a low floor and a high ceiling for exploration. 🔄 The Hub and spoke model is a really elegant way to keep things simple and not have that N squared problem but also get all teams converted to be working on the same data. 📊 Mixpanel can help identify key activation moments for a product, allowing for targeted sales outreach based on user behavior. Impact of advanced technology on data analysis and insights 📊 The ability to continuously enrich data with new information in real-time, without the need for coding, is a game-changer for internal tools and data analysis. 🏥 The potential of using AI to read X-rays and make sense of healthcare data is limitless, benefiting both professionals and average users. 📊 The market is experiencing a sea change in how teams do analysis, with better access to data and simpler interfaces, thanks to advancements in AI offerings.