Free SEO Competitive Analysis & Competitor Keyword Research Tutorial - SPPC SEO

Free SEO Tools for Competitive Analysis: The tutorial emphasizes using free tools for SEO competitive analysis and competitor keyword research, particularly highlighting SEMrush's free version, SpyFu, Google/Bing searches, SEO ranking tools, SERP STAT, Alexa, and SimilarWeb. Identifying Competitors: The tutorial advises creating a list of competitors within your niche and similar-sized websites. It stresses the importance of comparing your website with direct competitors, focusing on keyword and backlink gaps. Data Collection and Analysis: The primary focus is on using SEMrush's domain overview screen to collect data on organic search traffic, backlinks, traffic trends, and competitive positioning. The tutorial recommends building a spreadsheet to compare key metrics for different competitors. Top Keywords Analysis: The tutorial demonstrates how to extract and analyze the top organic keywords of competitors using SEMrush, aiming to identify potential keyword gaps for optimization. Keyword Gap Identification: The tutorial outlines the process of using the Google Keyword Planner to find keyword gaps, creating a competitive analysis spreadsheet to compare top keywords, and utilizing a tool called SearchVolume to rank keywords by monthly search volume, ultimately helping in optimizing the website's content strategy.