How to Identify UX Problems using Industry & Competitive Analyses | Free UX course (lesson 10)

💡 "Many products fail because they don't solve a real user problem. Without really understanding the user, you are not practicing UX." 📊 Start the analysis process by looking at industry trends to understand where the industry is headed before diving into specific company research. 🌍 Opportunities and threats are external factors that can either positively or negatively impact a company's performance in the market. 📈 A SWOT analysis provides valuable context and can help identify business opportunities by understanding the company's internal and external factors. 📱 When redesigning a mobile app, focus only on the features of competing mobile products, as the feature set will be different across platforms. 🧠 Learning about the industry helps you identify business opportunities, which is the stepping stone to knowing what problem to solve.