How to do Competitive Analysis and Authority Marketing With SEMrush (Webinar)

SEMrush is highlighted as a crucial tool for digital marketing, with a focus on both organic and paid keyword research. The speaker emphasizes using SEMrush to assess website performance, track organic search rankings, and understand the competitive landscape. Competitive Analysis Strategy: Reverse Engineering Success The webinar suggests a strategic approach of reverse engineering what works for competitors to gain a running start with proven tactics. The focus is on leveraging SEMrush to analyze competitors, identify common keywords, and assess the competitiveness of specific terms in both organic and paid search. Dashboard Overview: Understanding Competitive Position SEMrush's main dashboard provides a comprehensive overview of websites, including competitive position maps based on keywords and rankings. The speaker emphasizes the importance of exploring data points within SEMrush, especially when noticing changes in search traffic, and recommends clicking on data points for more insights. Content Creation and Optimization: Using SEMrush Insights The webinar discusses using SEMrush to find areas worth creating content about and optimizing it for search. Specific examples include typing in keywords like "Google CRM software" to identify trends and areas for content creation. Authority Marketing Roadmap: Tracking and Analytics The webinar introduces an authority marketing roadmap, emphasizing the importance of tracking changes over time. The speaker discusses using SEMrush for analytics, including tracking site changes, analyzing search rankings, and making informed decisions based on the data provided by the tool.