Marketing Competitor Analysis - full digital marketing analysis for 2022

The discussion is about the importance of completing the final piece of a marketing strategy, which involves conducting a competitive analysis and identifying white space opportunities in the digital marketing landscape for the year 2022. The speaker, Sarah, introduces a downloadable Google sheet to guide viewers through the process. The competitive analysis focuses on digital marketing efforts, including Facebook, Instagram, TikTok, and email campaigns. Key metrics such as engagement rates, follow accounts, post frequency, and advertising strategies are examined for both the viewer's brand and direct competitors. The analysis aims to help marketers understand their position in the market and make informed decisions for their digital marketing campaigns. The video encourages viewers to analyze the best and worst-performing posts of themselves and their competitors to identify successful content strategies. Finally, the video introduces a separate sheet for analyzing white space opportunities based on the gathered data, helping marketers make strategic decisions for their advertising and content efforts. The speaker emphasizes the importance of understanding industry trends and competitor performance to enhance the overall marketing strategy.