The UI/UX Design Process STEP BY STEP | Part 4 - Conducting Competitive Analysis

Competitive Analysis Approach: The speaker introduces the Swissy Duxo analysis, a refined version of SWOT analysis, focusing on Strengths, Weaknesses, Content, Design, and UX. This analysis is applied to competitors like Yelp, OpenTable, Google Maps, and UberEats. Yelp Strengths: Yelp is praised for its quick and easily accessible map, diverse service categories, and a prominent search bar with the current location first in hierarchy. The review process is highlighted for its quick and convenient usability. Yelp Weaknesses: Yelp's weaknesses include a crowded interface with redundant information, particularly in the upper section, making it cumbersome to access the review section. The speaker suggests condensing and optimizing this information for a better user experience. OpenTable Feedback: OpenTable's dark mode is critiqued for potentially straining the eyes and its small font size. The presentation of menus is also discussed, emphasizing the need for clearer differentiation between headers and content, and an option to toggle dark mode. Serve App Evaluation: The Serve app is commended for automatically categorizing restaurants based on preferences. However, weaknesses are noted, such as unclear menu presentation and a less-than-inviting design. The speaker appreciates the app's feature of recommending similar items in the menu and the seamless integration with Google Images for menu browsing. UberEats Observations: UberEats receives positive feedback for its appealing menu layout, quality food images, and a cohesive styling that provides a smooth user experience. The speaker also appreciates the easy-to-access search functions and the consistency in design across different restaurant menus.