How to Do a Competitor Analysis on Social Media

Emphasizes the importance of competitor analysis for effective social media strategy, time savings, and idea generation. Recommends audience engagement to identify competitors, using platforms like Instagram and TikTok. Suggests utilizing search engines to find competitors based on keywords and descriptors. Introduces Metricool as a tool for competitor analysis on platforms such as Facebook, Instagram, Twitter, and YouTube. Walks through the analysis process on Metricool, showcasing features like adding competitors, viewing metrics, and comparing insights. Encourages applying gathered insights to improve social media strategies, presenting findings to clients, and using benchmarks for realistic performance expectations.