Webinar: How to Do Competitive Analysis by SiriusDecisions PM

Focus on Competitive Analysis: Jeff emphasizes the importance of competitive analysis in product management. He shares a simple approach for both new and experienced product managers to effectively conduct competitive analysis. Key Steps in Competitive Analysis: Information Gathering: The initial step is to gather good information about competitors. Avoiding Overemphasis on Details: Jeff advises not to get stuck in the details but to focus on making business decisions based on the gathered information. Wide Range of Information Sources: The speaker highlights the significance of exploring various sources, both online and offline, for comprehensive competitive analysis. This includes attending events and engaging with people to gather valuable insights. Customer-Centric Analysis: Jeff introduces a customer-centric approach to competitive analysis, emphasizing the understanding of customer needs. He suggests aligning product capabilities with customer needs, focusing on relevance rather than sheer numbers or features. The presentation includes examples and encourages an objective evaluation of products based on customer requirements.