Use These 7 Tools to Spy On Your Competitors and Steal Their Best Marketing Tactics

Competitor Traffic Analysis with SimilarWeb: Utilize SimilarWeb to assess your competitors' website traffic, understanding the sources of their traffic such as referrals, social media, and search. This free tool allows a direct comparison between your site and competitors. Technology Insights from Built With: Built With reveals the technological tools your competitors are using. This information is valuable for understanding their strategies, such as running AB tests, and enables you to explore variations of their pages using tools like WayBackMachine. Search Traffic Details with Ubersuggest: Ubersuggest provides a comprehensive analysis of your competitors' search traffic, both organic and paid, across different regions. Additionally, it identifies their top-performing pages, keywords, backlinks, and social shares, aiding in content creation and optimization. Content Inspiration from Buzzsumo: Buzzsumo focuses on blog content, showcasing popular pieces from competitors. It breaks down content popularity by backlinks and social shares, offering insights for your content strategy. Buzzsumo's time-based search helps identify trends and evolving preferences in your industry. Social Media Performance Tracking with Socialblade: Socialblade assesses your competitors' social media presence, tracking follower growth, posting frequency, and overall popularity. This tool enables you to identify effective posting strategies, content types, and growth patterns on platforms like YouTube and Instagram. Ad Campaign Insights with WhatRunsWhere: WhatRunsWhere goes beyond Google and Facebook Ads, providing insights into your competitors' banner ads, including copy and images. This tool helps you understand the diverse advertising strategies employed by your competition.