Activation Masterclass

Product Analytics Strategy 📊 Analytics strategy is crucial for product managers and the entire business, impacting metrics and measurements framework. 📊 It's essential for product managers to have a product analytic strategy to measure the value their product brings and whether customers are willing to exchange or sacrifice something for that value. 📊 When crafting metrics, focus on value metrics rather than vanity metrics to truly understand user actions and behavior. 🌍 The value of a product is measured by the key actions that users take in its absence, defining its true value moment. 📊 Make sure to measure active users based on the key action that brings value for your users, not just all your events. User Activation and Engagement 📊 Activation is the only metric that touches 100% of your acquired users, making it crucial for the chance of engagement and retention. 🔊 The value of your app needs to stand out like a loud gong in a sea of apps to keep users engaged and using it. 📱 The key to user engagement in apps is setting the initial window from installation to engagement, as seen in the example of TikTok's habit moment. 🔑 The key to activation is guiding users from the setup moment to the aha moment to the habit moment, eventually leading to engagement. 📊 The value of a platform like Booking.com goes beyond just the booking process, it's also about providing great experiences and influencing others' decisions.