Shreyas Doshi: The 6 Product Metrics You Need To Know; The 3 Types of Product Leader | E913

Different Types of Product Leaders and their Roles 🔄 Product management involves the challenge of making a product successful, whether it's poised for growth or in need of a turnaround, requiring the art, science, and practice of driving that success. 💡 The three types of product leaders are the operator, the craftsperson, and the visionary, each bringing different strengths and skills to drive startup success. 🌟 The craftsperson's skill lies in translating high-level and ambiguous goals into tangible user experiences, such as pixels, customer support, and the overall success of the product and business. 💡 Craftsperson product leaders excel at spending time with users and customers, diving deep into product flows to make improvements, which is different from the conversations they have with cross-functional executives or the board. 🌍 Being visionary and having the ability to accurately predict where the world is headed is a valuable trait for leaders. 💡 The role of a visionary and a craftsperson is complementary, with the visionary providing the big picture vision and the craftsperson translating it into concrete steps. 💡 The BTD framework allows product leaders to strategically decide whether to come in below, meet, or go beyond customer expectations, which can shape the basis of their product strategy. 🤔 The litmus test for a capable founder is whether they are among the most capable people the investor has ever encountered. 💡 Shreyas Doshi believes that one of the core things to look for in a product leader is their capability to create and hire a top-notch team. Importance of Customer-Centricity in Product Management 🌍 Shreyas Doshi's interest in learning about what customers are doing with the product and finding creative solutions highlights the importance of customer-centricity in product management. 🚀 Simply focusing on improving adoption metrics is a mistake - it's crucial to understand that adoption is the end result of something else. 💡 "It's very important to get access to qualitative feedback...I got so much more user empathy and insight from those than I could ever get from a dashboard." 💡 Targeting specific customer segments and meeting their unfulfilled needs in surprising ways can lead to highly differentiated experiences and customer loyalty, even if the product lacks certain conventional features. Metrics and Evaluation of Product Success 💡 "Product success can be evaluated through user adoption, customer satisfaction, and business impact." - These metrics are essential in determining the success of a product. 📊 "Metrics is a highly misunderstood concept and there's just so much nuance to it that this kind of question gets debated endlessly within many companies including extremely successful companies." 💡 "Adoption is the output of your activities, so understanding what type of usage leads to adoption is crucial for addressing the inputs." ⚠️ Fixating on growth metrics while neglecting basic health metrics can hinder adoption and impede your business.