Consumer Startup Metrics | Startup School

🏦 The founder of a consumer online bank and a group social club and dating app shares insights on metrics for Consumer startups. 📈 The best consumer companies incorporate both virality and network effect to grow their user base organically. 🔄 The network effect and viral loops pay back every day for the rest of the life of the company, unlike ad spend which is temporary. 📊 Understanding where each user came from and how much you spent on each channel is crucial for calculating customer acquisition cost. 💰 The best consumer companies have a split of organic versus paid growth of something like north of 80% organic to 20% paid. 🏦 Monzo's success as an online bank is worth studying and learning from. 💰 Understanding the profitability of each customer is crucial in an operationally complex business with thin margins. 🔍 Fixed costs, such as engineering salaries and office rent, are deducted from total revenue to calculate total profit. 📈 Finding a "magic moment" of user behavior that predicts long-term retention can be a valuable strategy for consumer startups to analyze and improve customer retention.